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Friday, November 10, 2006

Galaxy to sponsor British Book Awards

Galaxy Chocolate is to be the first title sponsor of the British Book Awards which will now be known as the Galaxy British Book Awards. The company already has a well-established association with the pleasure of reading, and now has plans to devote up to 1m pounds on marketing the Awards, with the aim of promoting reading far beyond the Book Awards and encouraging mass-market footfall into bookshops and libraries

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