OCLC awarded Gates grant

OCLC Online Computer Library Center has been awarded a grant from the Bill & Melinda Gates Foundation for development of a potential national marketing campaign to increase awareness of the value of libraries, and the need for support for libraries at local, state and national levels. The $1.2 million grant will be used by OCLC to conduct research, develop strategies, create materials and test elements of a national marketing campaign to demonstrate the value of libraries, and the need to increase support for libraries to meet the changing needs and expectations of library users