Words Unite, a community-wide campaign to "Get Hackney Reading"

A community-wide campaign to boost reading is being launched in the London borough of Hackney. Words Unite is a year-long project organised by Hackney's not-for-profit education group The Learning Trust and funded by Team Hackney, a strategic partnership which aims to improve quality of life in the borough. The programme includes reading activities, initiatives and events run by schools, community groups, libraries and adult education centres. A Words Unite advertising campaign and a new website have been developed together with marketing agency mabox