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Tuesday, January 19, 2010

Consumer Attitudes toward E-Book Reading - BISG study

"Although much of the publishing industry is working hard to develop and implement digital strategies, there is little available research evaluating book consumers' actual interests in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions. To fill this void, BISG's newest research study, Consumer Attitudes toward E-Book Reading, provides comprehensive on-going survey data from hundreds of actual e-book readers" - Book Industry Study Group

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